Mehul Chudasama

Profile Summary

Data-driven digital and performance marketer with over 6 years of experience crafting and executing full-funnel strategies across B2B, B2C, D2C, and e-commerce businesses. Proven success in managing multi-million AED budgets, achieving up to 1500% ROAS, and optimizing campaigns through data analytics, cross-functional collaboration, and innovative digital solutions. Directly collaborated with dedicated Google and Meta teams to enhance and personalize campaign performance. Currently expanding knowledge by integrating Digital Marketing with AI-driven solutions to future-proof strategies and add another dimension to expertise.

Core Competencies

Advertising Platforms: Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Twitter Ads, Snapchat, Amazon Ads, Apple Search Ads, DV360, CM360, MediaMath
Analytics Tools: GA4, Google Tag Manager, MixPanel, Looker Studio, Power BI
SEO/SEM: On-Page SEO, Technical SEO, Keyword Research, Content Strategy
Performance Metrics: ROI, ROAS, CTR, CPC, CAC, AOV, Funnel Analysis
Additional Skills: E-commerce Optimization, Marketing Automation, Lead Nurturing, CRM Integration, Influencer Marketing, Campaign Budgeting, Strategic Planning, Stakeholder Management

Professional Experience

Asst. Manager - Performance Marketing | Jumbo.ae | Dubai, UAE
May 2022 - April 2024

Managed AED 24M+ annual marketing budget across platforms.
Led digital-first customer loyalty program development and integration.
Utilized CRM for segmented strategies and personalized rewards.
Generated AED 300K+ monthly revenue through affiliate/loyalty campaigns.
Set up GTM, heatmaps, Looker Studio dashboards.
Worked directly with Google and Meta teams on optimization.

Sr. Executive - Digital Marketing | Fibre2Fashion.com | GJ, India
Sept 2020 - May 2022

Generated high-ticket leads for brands like Walmart, Target, H&M.
Automated CRM sales pipeline and designed high-engagement email campaigns.

Project Manager | F2FMart.com
Sept 2020 onwards

Launched full B2B/B2C platform, managed all development stages.
Designed user journeys, onboarding, and automation.

Executive - Digital Marketing | Eximious Global | Ahmedabad, India
Jan 2019 – Jan 2020

Boosted annual sales projections by $80,000 through targeted campaigns.
Improved SEO for better organic visibility.

Executive Roles: Prive Solutions, Zuriint Consulting Services, HDFC Bank

Education

Diploma in Web Technology – 2009
B.A. in Arts and Humanities – 2013

Certifications